LOTUS INAUGURATES ITS BRAND-NEW PARIS FLAGSHIP AND PRESENTS THE EUROPEAN PREMIERE OF EMEYA, A 100% ELECTRIC HYPER-GT
A strategic opening for the brand, which is initiating a genuine transformation to build its future by drawing inspiration from its past.
The national and international press, as well as the biggest influencers, were invited to several brand communication highlights: personalized activations, car testing, Lotus party, masterclass and press conference...
About Lotus:
Lotus is a global performance brand renowned for its innovation and rich heritage. Since its inception in 1948, it has initiated multiple transformations in the automotive sector, introducing unique technologies and designs to meet its uncompromising vision of how a vehicle should look, perform and feel.
Today, Lotus Group consists of a high-performance sports car company, Lotus Cars, and a 100% electric luxury mobility provider, Lotus Technology. Together, these two entities are setting a new standard for automotive excellence.
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