A 360° rebranding for an iconic rose brand.
To make people smile, laugh, perhaps cry, and to accompany great emotions... Or, more simply, to bring a touch of beauty to everyday life, that was the challenge of this rebranding Au nom de la rose, by rose enthusiasts.
The rose becomes a presence, an accomplice in everyday life. Whether as a gift, an enchanting decoration or a fashion accessory, the rose accompanies everyday life. It no longer embodies La vie en rose, it embodies... La vie en roseS Au Nom de la Rose now showcases the different varieties of rose, the different uses of the rose and the different ways in which it can be used.
Identity - brand design - packaging and retail - space design - content
